Listen in as our President, Steve McKee, chats with the Smart People Podcast about being stalled, stuck or stale and Jeffery Shaw at the Creative Warriors Podcast on the role of affection in branding.
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This smart looking guy is our agency’s president. When he’s not sitting in his not-so-oval office looking official, he’s busy writing books and winning awards for them.
The Gap Between Truth And Proof
Modern marketing has experienced a fundamental shift from an emphasis on creativity and insight to an obsession with efficiency and marketing attribution.Read More
You’re Either Hiring for Culture, or Against It
An organization that lacks a single point everyone can agree on isn’t diverse, it’s divided.Read More
SmartBrief on Leadership
6 Words That Will Get You Unstuck
Fixing what’s broken is your job. The question is whether (and to what extent) it’s your burden.Read More
What Should Data Mean to a Marketer?
There’s a well-known disclaimer in the investment business: “Past performance is no guarantee of future results.”Read More