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Introducing McKee Wallwork & Company

By Steve McKeeThursday, January 10, 2013

We are proud to announce that McKee Wallwork Cleveland is now McKee Wallwork & Company. Our new name is simpler. It's more straightforward. And it keeps us from getting mistaken for Browns fans (whose patience we greatly admire, given the recent travails of their team).Print

As simple a change as we're making, however, we have once again learned that change is seldom simple.

We have modified our name before, but that was prior the rise of online marketing and social media. As we sat down to plot out our current communication plan, we created an exhaustive list not only of all of our key constituents (clients, prospects, vendors, partners, social media contacts, press, institutions) but all of the things we needed to modify to reflect the change. It was somewhat breathtaking, and we ended up with a team of five spending many of their working hours over a six-week period managing this arduous process.

We thought it might be helpful to share with you a list of the things we had to address. Feel free to use this list and share with others that may find themselves facing a name change. And if you have thoughts about something we may have missed, please add your comments. We would hate to overlook anything.

Logo

Legal documents

Business cards

Letterhead

Website address(es)

Website content

Email addresses

Email signatures (desktop, mobile and remote login)

Enewsletter template

Building sign

Door signs

Online directories & maps

Company social media handles, names, descriptions & images

Individual social media handles, names, descriptions & images

Individual biographies

Cross-links

Voicemail

Website & software logins

Software packages & internal tools

Internal templates & forms

Financial documents & accounts

Insurance documents & accounts

What didn't we think of?
By Steve McKeeThursday, January 10, 2013

Steve McKee is president of McKee Wallwork + Company, and author of When Growth Stalls and Power Branding. A marketing strategist for nearly three decades, Steve has been published or quoted in many top news outlets and industry publications, and writes a monthly marketing column for Businessweek.com.

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