"As the careers of numerous writers, singers and businesspeople demonstrate, the true test of creativity isn't the first hit product. It is coming up with a second success."
--The Wall Street Journal's Martin Peers
For many companies, success over the past decade or so has felt like a birthright. It's time to stop licking our wounds and start creating the future. Again.
Steve McKee is president of McKee Wallwork + Company, and author of When Growth Stalls and Power Branding. A marketing strategist for nearly three decades, Steve has been published or quoted in many top news outlets and industry publications, and writes a monthly marketing column for Businessweek.com.