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Never More True Than Today

By Steve McKeeMonday, July 13, 2009

A nice thought for a Monday:

"As the careers of numerous writers, singers and businesspeople demonstrate, the true test of creativity isn't the first hit product. It is coming up with a second success."

--The Wall Street Journal's Martin Peers


For many companies, success over the past decade or so has felt like a birthright. It's time to stop licking our wounds and start creating the future. Again.
By Steve McKeeMonday, July 13, 2009

Steve McKee is president of McKee Wallwork + Company, and author of When Growth Stalls and Power Branding. A marketing strategist for nearly three decades, Steve has been published or quoted in many top news outlets and industry publications, and writes a monthly marketing column for Businessweek.com.

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