The age of social media has changed the marketing world forever. The days of planning, production timelines and lengthy approval processes are dwindling. With many brands focusing on the pull strategies of social media campaigns, marketing teams have to move at the speed of light and think on their feet.
Did you know that Starbucks, the megacorporation that can throw its weight around to make its vendors do just about anything, uses only 39% recycled paper in the throwaway corrugated sleeves it distributes by the millions? Not too impressive for a company that claims to be forward-thinking.
Pointed words and broad commitments make for good headlines but they aren’t going to fix what ails what was once the quintessential American corporation. It’s a good lesson for any leader whose organization is facing intractable challenges....
...recovering from the data breach is not the same thing as achieving the lofty heights in consumer affection that Target once had.
With entertaining, educating content and a solid plan to promote it, your prospects will choose to consume your content and will be well on their way to developing a lasting affinity with your company.
Like the athletes playing in the Super Bowl, advertisers who invest enormous amounts of money and time into creating an ad for the game are under intense pressure to perform.
“true cultural change at your company hasn’t occurred until all your employees, whether top leaders or field workers, are using your values to inform their daily behavior—with customers and with each other.”