Self-Diagnosis

Most organizations suffer from stalled growth at some point in their existence. Yet few understand the dangerous internal dynamics that can keep them from returning to the growth curve. This simple, 20-question assessment (based on research conducted among hundreds of stalled companies) can give you a sense of what may be hindering your turnaround efforts.

1. We tend to over-think things

2. We are funding our marketing plan sufficiently

3. We're achieving our marketing objectives

4. The loyalty of our customers continues to grow

5. Ready. Fire. Aim.

6. We operate like a well-oiled machine

7. It's easy for prospects to tell us apart from other companies like us

8. We have clearly defined marketing objectives

9. We're achieving our goals with increasing efficiency

10. We embrace change

11. We're experiencing some internal discord

12. We're fully aligned on strategy

13. Our competitive differentiation is growing

14. Our creative has won industry awards

15. We can't seem to make a decision

16. The marketplace has changed and we don't know our place in it

17. We have a lot of false starts

18. We're willing to take creative risks

19. We're more opportunistic than strategic

20. I'm more bullish on our future than I was a year ago

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