No one can say for sure whether the economy is inching its way back towards robust growth or we're in the middle of a lost decade.The only thing we know for sure is that stalled growth is still a fact of life for too many companies. Even as things improve, future challenges to growth will eventually bedevil every business.
That's why so many people have told me how much they've valued When Growth Stalls: How It Happens, Why You’re Stuck and What To Do About It. Our extensive research turned up four surprising characteristics that hold struggling companies back, and the book demonstrates how growth problems are complicated and perpetuated by these destructive internal dynamics. It also teaches business leaders how to recognize and address them, and in this frustrating economic environment, few things may be more valuable than a fresh perspective on how to fix what ails you.
That's why I'm delighted to announce that the first chapter of When Growth Stalls is now available as a free download. I encourage you to download your copy by clicking here or on the image of the book above. If you've already read the book, please take just a few minutes to leave your thoughts on the reviews page at Amazon.com.
Feel free to pass the news on to your friends and colleagues as well. The more people who understand how to turn a company around, the faster things will improve for all of us.
Steve McKee is president of McKee Wallwork + Company, and author of When Growth Stalls and Power Branding. A marketing strategist for nearly three decades, Steve has been published or quoted in many top news outlets and industry publications, and writes a monthly marketing column for Businessweek.com.