Brand vs. Wild: Building Resilient Brands for Harsh Business Environments

The likelihood of you having to make the tough decision of whether or not to eat your colleagues in order to save your company from going under is pretty slim. But the chances of your business finding itself lost in unknown territory, facing hostile obstacles, and needing to figure out a way to survive is not only conceivable, it’s a situation most, if not all, companies find themselves in at one point or another (ours included). Industries get disrupted. Economies pivot. Workforce mobility kills loyalty. But just like learning how to fashion a rabbit snare out of twigs and beard hair, there are things you can do to help you navigate your way to safety and success.

Brand vs Wild is a business survival guide. In it, we draw parallels between real-world stories of survival and adaptability, and the very real factors that cause companies to lose their way. Then we provide actionable guidance to help business leaders confidently steer their way through risk, turbulent internal dynamics, external threats, and harsh marketing environments to a place of resilience. We have decades of proprietary research supporting our findings. We also have the lessons we’ve learned the hard way, when our own agency lost its way and how we discovered what it takes to make it out on the other side in one piece.

Brand vs Wild is not just a business survival guide. Because we know that a business isn’t just about a company’s livelihood. It’s about the lives that make up a company. This book is a guide on how to help your people thrive.