The core of every business is dying.

is dying.

Businesses, relationships…even you. As Sir George Buckley famously said above, everything is in a constant state of decay. Sorry to lead with the bad news, but the first step is recognizing the problem, right?

We eat, exercise, water our plants, and nurture friendships because we know what happens if we don’t. Business is no different. Staying relevant to your customers, your partners, your investors, and your employees requires constant, focused effort. And if you’re not getting the results you’d like, here’s the good news:

You’re already where you need to be.

Shattered pieces from a larger red rock

Life requires growth.

But not all growth is good.

Maybe you finally landed that big customer, but you can’t shake the feeling that your internal culture is crumbling. Or maybe you shored up a nagging process challenge…just as profits plunged. Or perhaps you haven’t reached your goal at all, and you’re starting to doubt yourself altogether.

We all want to reach the next milestone, but nobody in business school warned you that you’d have to choose the right road first.

Which way should I go?

Life is a twisting, turning road, and it can be hard to know the best direction in which to head when you’re contemplating — or confronted with — change. TURNS will enhance your ability to identify, navigate and master those moments.

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Choose wisely.

Strategist Richard Rumelt observed, "The most important element of a strategy is a coherent viewpoint about the forces at work. Not a plan.” Too often, the plan comes first, before we’ve taken time to study the forces at work and develop a coherent viewpoint about them.

Planning is easy compared to the hard work of really understanding what’s going on, and forming a leader’s viewpoint about how your company will survive – and thrive – through it all.

Take the 5-minute diagnostic.