You could say we know a little about turning around stalled, stuck, and stale brands. At least, enough to write a book about it (or three). Our knowledge comes from more than a decade of proprietary research, two national studies and years of personal experience, resulting in a trio of books on the art of navigating the rugged brand wilderness.
In short, we’re turnaround artists. Brand survival experts. And masters of sailing through the tumultuous waters of change. We have a deep grasp of human nature and its impact on business and marketing. Our intimate understanding of the dynamics that affect growth, combined with extensive experience in marketing and branding, enables us to address and conquer any business problem.
Our journey to become the world’s leading experts in turning around stalled brands began back in 2002, when we made it onto the Inc. 500’s Fastest Growing Companies list. But what we thought was the start of world domination turned into two years of bitter stagnation.
Over the next 20+ months, we wandered about in our own brand wilderness as our incredible growth sputtered out and we suffered 94% turnover. Ouch.
But that painful stretch inspired our greatest breakthrough. Not knowing what else to do, we conducted a national study to discover why some brands face adversity and come out stronger on the other side, while others drift into oblivion. Our groundbreaking research revealed seven statistically significant factors that affect business growth, and led to our first book on the topic, When Growth Stalls: How it Happens, Why You’re Stuck and What to Do About It.
Over the next decade we would conduct a second national study, publish two more books, guide some of the nation’s most powerful brands through the wilderness, and learn to navigate, and in some cases, create, business disruption.