The Kingdom and The Dragon

“Business is like a young hero who sets out to slay a dragon,” begins the first chapter of this book. Off the bat, it’s apparent this isn’t your typical fairytale. Or business book. But then again, nor is business itself.

Once upon a time, the first “start-up” opened their doors to serve the needs of its customers. Since that day millennia ago, companies small and large have struggled to keep those doors open. Many have succeeded over decades and even centuries; many more face seemingly insurmountable challenges, get stuck or stall out, and ultimately experience their demise. But every single one goes through the same inevitable phases of the business cycle of life.

The first in McKee Wallwork’s Foundation Series, The Kingdom & The Dragon: A Business Fable sets out to explain what those cycles are and how to recognize them, through the lens of a young girl who attempts to save her village from a menacing dragon. Entertaining and humorous, yet sprinkled with unexpected turns and perceptive insights, our president holds a mirror up to business leaders and asks them who they see looking back at them. Jonathan then guides readers through the five phases of McKee Wallwork’s Disruption Cycle, the result of proprietary research conducted among thousands of business executives across hundreds of industries in the United States.

It's not a map that will get your company to “happily ever after.” It is a legend that will help orient you on your journey there.