Insights
7 Traits of a B2B Marketing Leader
By Steve McKee
Marketers in business-to-business enterprises have a tough job. Not only is so much expected of them, so much is changing so quickly that it can be nearly impossible to keep up. And they have to make progress while continuously navigating dangerous internal dynamics that can knock their brands off course.
In this Whitepaper, we share seven key traits of successful B2B marketers that on the surface seem contradictory, but in practice lead to organizational and personal growth.
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Steve McKee
Co-founder and author, Steve specializes in addressing the most meaningful problems. Steve’s at his best when you want to change the world. He might even have some books (and some research) on that.
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