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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. Our customers fully understand the value we give them.

2. Our creative has won industry awards.

3. There is a lot of gossip at work.

4. Our company is lost.

5. I can't stop thinking about work when I go home.

6. We don't invest enough in R&D.

7. We'll fix the brand when we get to it.

8. We are funding our marketing plan sufficiently.

9. Employees are in sync with leadership here.

10. I'd rather spend money improving the product than improving the brand.

11. It's easy for prospects to tell us apart from other companies like us.

12. Speed is more important than quality right now.

13. We tend to over-think things.

14. The marketplace has changed and we don't know our place in it.

15. We're willing to take creative risks.

16. We can't keep up with staffing needs.

17. We're more opportunistic than strategic.

18. Our customers know what we stand for.

19. Our competitive differentiation is growing.

20. We have recently gone through leadership succession or will soon go through it.

21. The loyalty of our customers continues to grow.

22. We are outgrowing our internal systems.

23. We operate like a well-oiled machine.

24. We're trying to be all things to all people.

25. I'm not sure what we stand for.

26. We can't seem to make a decision.

27. "Shooting from the hip" isn't working anymore.

28. Margins are tighter than they were a year ago.

29. We are constantly battling price pressure.

30. Workarounds are the only way to get things done around here.

31. We're fully aligned on strategy.

32. We're just trying to survive.

33. We don't invest enough in training.

34. We need a new business model.

35. Ready. Fire. Aim.

36. I'm more bullish on our future than I was a year ago.

37. We are good at employee retention.

38. We have recently gone through a merger or will soon go through one.

39. We're achieving our marketing objectives.

40. We embrace change.

41. We're struggling to keep up with demand.

42. We're experiencing some internal discord.

43. Our company is embarking on uncharted territory.

44. Office politics are really getting in the way.

45. We have clearly defined marketing objectives.

46. Work is harming my personal relationships.

47. Revenue is more important than profit right now.

48. We have recently gone through an acquisition or will soon go through one.

49. It's time our company grew up.

50. Our growth is outpacing our ability to maintain quality.

51. We're achieving our goals with increasing efficiency.

52. We have a lot of false starts.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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