Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. We have recently gone through an acquisition or will soon go through one.

2. Speed is more important than quality right now.

3. We have a lot of false starts.

4. Our competitive differentiation is growing.

5. Revenue is more important than profit right now.

6. We need a new business model.

7. We're experiencing some internal discord.

8. We’re trying to be all things to all people.

9. We’ll fix the brand when we get to it.

10. We’re just trying to survive.

11. We operate like a well-oiled machine.

12. Margins are tighter than they were a year ago.

13. Ready. Fire. Aim.

14. We don’t invest enough in training.

15. Our customers know what we stand for.

16. There is a lot of gossip at work.

17. We are good at employee retention.

18. We can’t keep up with staffing needs.

19. We’re struggling to keep up with demand.

20. We are funding our marketing plan sufficiently.

21. We have recently gone through a merger or will soon go through one.

22. Our customers fully understand the value we give them.

23. “Shooting from the hip” isn’t working anymore.

24. We're achieving our goals with increasing efficiency.

25. The loyalty of our customers continues to grow.

26. We're willing to take creative risks.

27. We can't seem to make a decision.

28. We are constantly battling price pressure.

29. We have recently gone through leadership succession or will soon go through it.

30. Our company is embarking on uncharted territory.

31. We tend to over-think things.

32. Work is harming my personal relationships.

33. We're fully aligned on strategy.

34. We're achieving our marketing objectives.

35. Our growth is outpacing our ability to maintain quality.

36. The marketplace has changed and we don't know our place in it.

37. I’m not sure what we stand for.

38. We are outgrowing our internal systems.

39. Employees are in sync with leadership here.

40. We have clearly defined marketing objectives.

41. I'm more bullish on our future than I was a year ago.

42. Office politics are really getting in the way.

43. We don’t invest enough in R&D.

44. Workarounds are the only way to get things done around here.

45. We're more opportunistic than strategic.

46. Our creative has won industry awards.

47. It’s time our company grew up.

48. I can’t stop thinking about work when I go home.

49. Our company is lost.

50. We embrace change.

51. I’d rather spend money improving the product than improving the brand.

52. It's easy for prospects to tell us apart from other companies like us.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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