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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. We're achieving our goals with increasing efficiency.

2. Speed is more important than quality right now.

3. We're achieving our marketing objectives.

4. "Shooting from the hip" isn't working anymore.

5. I can't stop thinking about work when I go home.

6. Office politics are really getting in the way.

7. Revenue is more important than profit right now.

8. We have recently gone through leadership succession or will soon go through it.

9. We operate like a well-oiled machine.

10. We're willing to take creative risks.

11. We're fully aligned on strategy.

12. We can't keep up with staffing needs.

13. We embrace change.

14. We're struggling to keep up with demand.

15. Margins are tighter than they were a year ago.

16. We're trying to be all things to all people.

17. Our company is embarking on uncharted territory.

18. Ready. Fire. Aim.

19. We have a lot of false starts.

20. We're experiencing some internal discord.

21. We're just trying to survive.

22. I'd rather spend money improving the product than improving the brand.

23. I'm not sure what we stand for.

24. We'll fix the brand when we get to it.

25. Employees are in sync with leadership here.

26. We are good at employee retention.

27. Our customers know what we stand for.

28. We're more opportunistic than strategic.

29. Our growth is outpacing our ability to maintain quality.

30. There is a lot of gossip at work.

31. I'm more bullish on our future than I was a year ago.

32. Workarounds are the only way to get things done around here.

33. We can't seem to make a decision.

34. We have clearly defined marketing objectives.

35. We are constantly battling price pressure.

36. Our creative has won industry awards.

37. We tend to over-think things.

38. We need a new business model.

39. We don't invest enough in training.

40. We are outgrowing our internal systems.

41. The loyalty of our customers continues to grow.

42. We are funding our marketing plan sufficiently.

43. We don't invest enough in R&D.

44. Our competitive differentiation is growing.

45. Our customers fully understand the value we give them.

46. Our company is lost.

47. It's easy for prospects to tell us apart from other companies like us.

48. We have recently gone through a merger or will soon go through one.

49. The marketplace has changed and we don't know our place in it.

50. We have recently gone through an acquisition or will soon go through one.

51. It's time our company grew up.

52. Work is harming my personal relationships.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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