Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. We have a lot of false starts.

2. We're achieving our goals with increasing efficiency.

3. We are constantly battling price pressure.

4. The loyalty of our customers continues to grow.

5. Our company is embarking on uncharted territory.

6. We don’t invest enough in training.

7. Our customers know what we stand for.

8. We're willing to take creative risks.

9. Margins are tighter than they were a year ago.

10. We have clearly defined marketing objectives.

11. Our company is lost.

12. Our creative has won industry awards.

13. Our competitive differentiation is growing.

14. We’ll fix the brand when we get to it.

15. We’re just trying to survive.

16. It’s time our company grew up.

17. We’re trying to be all things to all people.

18. I'm more bullish on our future than I was a year ago.

19. There is a lot of gossip at work.

20. Ready. Fire. Aim.

21. The marketplace has changed and we don't know our place in it.

22. We are funding our marketing plan sufficiently.

23. We can’t keep up with staffing needs.

24. We have recently gone through leadership succession or will soon go through it.

25. It's easy for prospects to tell us apart from other companies like us.

26. Office politics are really getting in the way.

27. We have recently gone through a merger or will soon go through one.

28. I’m not sure what we stand for.

29. We're experiencing some internal discord.

30. Revenue is more important than profit right now.

31. Speed is more important than quality right now.

32. We embrace change.

33. We’re struggling to keep up with demand.

34. We tend to over-think things.

35. We don’t invest enough in R&D.

36. We are good at employee retention.

37. We need a new business model.

38. Employees are in sync with leadership here.

39. Our growth is outpacing our ability to maintain quality.

40. We are outgrowing our internal systems.

41. We have recently gone through an acquisition or will soon go through one.

42. “Shooting from the hip” isn’t working anymore.

43. We're achieving our marketing objectives.

44. I can’t stop thinking about work when I go home.

45. I’d rather spend money improving the product than improving the brand.

46. Work is harming my personal relationships.

47. We're fully aligned on strategy.

48. We operate like a well-oiled machine.

49. Workarounds are the only way to get things done around here.

50. We're more opportunistic than strategic.

51. We can't seem to make a decision.

52. Our customers fully understand the value we give them.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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