Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. Ready. Fire. Aim.

2. The loyalty of our customers continues to grow.

3. I’m not sure what we stand for.

4. We are funding our marketing plan sufficiently.

5. We are outgrowing our internal systems.

6. I’d rather spend money improving the product than improving the brand.

7. Employees are in sync with leadership here.

8. Our competitive differentiation is growing.

9. We tend to over-think things.

10. We have a lot of false starts.

11. There is a lot of gossip at work.

12. Our creative has won industry awards.

13. It’s time our company grew up.

14. We’re just trying to survive.

15. Speed is more important than quality right now.

16. I'm more bullish on our future than I was a year ago.

17. Our company is lost.

18. We operate like a well-oiled machine.

19. We have recently gone through leadership succession or will soon go through it.

20. We're more opportunistic than strategic.

21. We need a new business model.

22. We don’t invest enough in R&D.

23. We can’t keep up with staffing needs.

24. Workarounds are the only way to get things done around here.

25. We are good at employee retention.

26. We embrace change.

27. We’re struggling to keep up with demand.

28. Our customers know what we stand for.

29. Our customers fully understand the value we give them.

30. I can’t stop thinking about work when I go home.

31. We're experiencing some internal discord.

32. We're willing to take creative risks.

33. We’ll fix the brand when we get to it.

34. We can't seem to make a decision.

35. We have recently gone through a merger or will soon go through one.

36. Our growth is outpacing our ability to maintain quality.

37. Work is harming my personal relationships.

38. We're achieving our goals with increasing efficiency.

39. Office politics are really getting in the way.

40. Revenue is more important than profit right now.

41. The marketplace has changed and we don't know our place in it.

42. We have recently gone through an acquisition or will soon go through one.

43. We're fully aligned on strategy.

44. “Shooting from the hip” isn’t working anymore.

45. Our company is embarking on uncharted territory.

46. We are constantly battling price pressure.

47. We’re trying to be all things to all people.

48. We don’t invest enough in training.

49. We're achieving our marketing objectives.

50. It's easy for prospects to tell us apart from other companies like us.

51. Margins are tighter than they were a year ago.

52. We have clearly defined marketing objectives.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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