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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. We're achieving our goals with increasing efficiency.

2. We need a new business model.

3. We operate like a well-oiled machine.

4. Our competitive differentiation is growing.

5. We're fully aligned on strategy.

6. We'll fix the brand when we get to it.

7. The loyalty of our customers continues to grow.

8. We're trying to be all things to all people.

9. There is a lot of gossip at work.

10. We can't seem to make a decision.

11. I'm not sure what we stand for.

12. Our company is embarking on uncharted territory.

13. Speed is more important than quality right now.

14. It's time our company grew up.

15. We are constantly battling price pressure.

16. We have recently gone through a merger or will soon go through one.

17. We embrace change.

18. We don't invest enough in R&D.

19. Our creative has won industry awards.

20. Our customers fully understand the value we give them.

21. I'm more bullish on our future than I was a year ago.

22. Work is harming my personal relationships.

23. We don't invest enough in training.

24. Our company is lost.

25. We're more opportunistic than strategic.

26. We have a lot of false starts.

27. Revenue is more important than profit right now.

28. We have recently gone through leadership succession or will soon go through it.

29. We're willing to take creative risks.

30. We have recently gone through an acquisition or will soon go through one.

31. The marketplace has changed and we don't know our place in it.

32. Our customers know what we stand for.

33. Office politics are really getting in the way.

34. We're just trying to survive.

35. I'd rather spend money improving the product than improving the brand.

36. We are funding our marketing plan sufficiently.

37. We're achieving our marketing objectives.

38. We tend to over-think things.

39. Margins are tighter than they were a year ago.

40. Workarounds are the only way to get things done around here.

41. Our growth is outpacing our ability to maintain quality.

42. Employees are in sync with leadership here.

43. It's easy for prospects to tell us apart from other companies like us.

44. We're struggling to keep up with demand.

45. Ready. Fire. Aim.

46. We are outgrowing our internal systems.

47. I can't stop thinking about work when I go home.

48. We are good at employee retention.

49. "Shooting from the hip" isn't working anymore.

50. We have clearly defined marketing objectives.

51. We can't keep up with staffing needs.

52. We're experiencing some internal discord.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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