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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. Employees are in sync with leadership here.

2. We have a lot of false starts.

3. We're more opportunistic than strategic.

4. We'll fix the brand when we get to it.

5. I'm not sure what we stand for.

6. We're achieving our goals with increasing efficiency.

7. Our advertising creative has won industry awards.

8. We embrace change.

9. The marketplace has changed and we don't know our place in it.

10. Our growth is outpacing our ability to maintain quality.

11. Our customers know what we stand for.

12. We need a new business model.

13. We're just trying to survive.

14. We have recently gone through a merger or will soon go through one.

15. It's easy for prospects to tell us apart from other companies like us.

16. It's time our company grew up.

17. We're achieving our marketing objectives.

18. We are constantly battling price pressure.

19. Office politics are really getting in the way.

20. We're struggling to keep up with demand.

21. We're trying to be all things to all people.

22. We can't seem to make a decision.

23. Our competitive differentiation is growing.

24. I can't stop thinking about work when I go home.

25. The loyalty of our customers continues to grow.

26. Work is harming my personal relationships.

27. Workarounds are the only way to get things done around here.

28. We're fully aligned on strategy.

29. We can't keep up with staffing needs.

30. I'd rather spend money improving the product than improving the brand.

31. Ready. Fire. Aim.

32. Speed is more important than quality right now.

33. There is a lot of gossip at work.

34. We have recently gone through an acquisition or will soon go through one.

35. We have recently gone through leadership succession or will soon go through it.

36. Our company is embarking on uncharted territory.

37. "Shooting from the hip" isn't working anymore.

38. We have clearly defined marketing objectives.

39. We are funding our marketing plan sufficiently.

40. We tend to over-think things.

41. Revenue is more important than profit right now.

42. We're willing to take creative risks.

43. We are outgrowing our internal systems.

44. We don't invest enough in training.

45. We're experiencing some internal discord.

46. We operate like a well-oiled machine.

47. Margins are tighter than they were a year ago.

48. We are good at employee retention.

49. Our customers fully understand the value we give them.

50. Our company is lost.

51. I'm more bullish on our future than I was a year ago.

52. We don't invest enough in R&D.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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