Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. It's easy for prospects to tell us apart from other companies like us.

2. We tend to over-think things.

3. We operate like a well-oiled machine.

4. Our growth is outpacing our ability to maintain quality.

5. I can't stop thinking about work when I go home.

6. We don't invest enough in R&D.

7. Our company is lost.

8. Our customers know what we stand for.

9. Our customers fully understand the value we give them.

10. We're experiencing some internal discord.

11. We need a new business model.

12. We're fully aligned on strategy.

13. I'd rather spend money improving the product than improving the brand.

14. We are good at employee retention.

15. We'll fix the brand when we get to it.

16. We can't seem to make a decision.

17. We embrace change.

18. We're just trying to survive.

19. Our company is embarking on uncharted territory.

20. We are constantly battling price pressure.

21. Our creative has won industry awards.

22. "Shooting from the hip" isn't working anymore.

23. We don't invest enough in training.

24. We're struggling to keep up with demand.

25. We have recently gone through leadership succession or will soon go through it.

26. Ready. Fire. Aim.

27. The loyalty of our customers continues to grow.

28. Revenue is more important than profit right now.

29. We have clearly defined marketing objectives.

30. We have recently gone through an acquisition or will soon go through one.

31. We're achieving our marketing objectives.

32. We are outgrowing our internal systems.

33. We have a lot of false starts.

34. It's time our company grew up.

35. We're trying to be all things to all people.

36. There is a lot of gossip at work.

37. Our competitive differentiation is growing.

38. We have recently gone through a merger or will soon go through one.

39. Workarounds are the only way to get things done around here.

40. Speed is more important than quality right now.

41. Work is harming my personal relationships.

42. We're willing to take creative risks.

43. The marketplace has changed and we don't know our place in it.

44. We're more opportunistic than strategic.

45. Employees are in sync with leadership here.

46. We're achieving our goals with increasing efficiency.

47. We are funding our marketing plan sufficiently.

48. We can't keep up with staffing needs.

49. Margins are tighter than they were a year ago.

50. I'm not sure what we stand for.

51. Office politics are really getting in the way.

52. I'm more bullish on our future than I was a year ago.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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