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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. We're willing to take creative risks.

2. We have a lot of false starts.

3. We are outgrowing our internal systems.

4. We have clearly defined marketing objectives.

5. We are good at employee retention.

6. We're more opportunistic than strategic.

7. We embrace change.

8. "Shooting from the hip" isn't working anymore.

9. We have recently gone through a merger or will soon go through one.

10. We can't keep up with staffing needs.

11. Employees are in sync with leadership here.

12. We are funding our marketing plan sufficiently.

13. I'm not sure what we stand for.

14. I'm more bullish on our future than I was a year ago.

15. We're achieving our marketing objectives.

16. We can't seem to make a decision.

17. We're fully aligned on strategy.

18. Speed is more important than quality right now.

19. There is a lot of gossip at work.

20. We're just trying to survive.

21. The loyalty of our customers continues to grow.

22. Our customers know what we stand for.

23. We need a new business model.

24. The marketplace has changed and we don't know our place in it.

25. We operate like a well-oiled machine.

26. Our competitive differentiation is growing.

27. We'll fix the brand when we get to it.

28. Revenue is more important than profit right now.

29. Work is harming my personal relationships.

30. We don't invest enough in R&D.

31. We are constantly battling price pressure.

32. We're trying to be all things to all people.

33. We tend to over-think things.

34. We're achieving our goals with increasing efficiency.

35. It's easy for prospects to tell us apart from other companies like us.

36. Office politics are really getting in the way.

37. We're experiencing some internal discord.

38. Our company is embarking on uncharted territory.

39. I can't stop thinking about work when I go home.

40. We don't invest enough in training.

41. Ready. Fire. Aim.

42. It's time our company grew up.

43. I'd rather spend money improving the product than improving the brand.

44. Workarounds are the only way to get things done around here.

45. Our creative has won industry awards.

46. Our growth is outpacing our ability to maintain quality.

47. We're struggling to keep up with demand.

48. Margins are tighter than they were a year ago.

49. We have recently gone through leadership succession or will soon go through it.

50. We have recently gone through an acquisition or will soon go through one.

51. Our company is lost.

52. Our customers fully understand the value we give them.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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