Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

1. Our company is lost.

2. There is a lot of gossip at work.

3. We need a new business model.

4. We are funding our marketing plan sufficiently.

5. We're achieving our goals with increasing efficiency.

6. We have recently gone through a merger or will soon go through one.

7. I'm not sure what we stand for.

8. We're just trying to survive.

9. We're trying to be all things to all people.

10. We're more opportunistic than strategic.

11. I can't stop thinking about work when I go home.

12. We're willing to take creative risks.

13. We don't invest enough in R&D.

14. Workarounds are the only way to get things done around here.

15. Our customers know what we stand for.

16. We can't seem to make a decision.

17. I'm more bullish on our future than I was a year ago.

18. We're experiencing some internal discord.

19. Our creative has won industry awards.

20. It's easy for prospects to tell us apart from other companies like us.

21. We have clearly defined marketing objectives.

22. Office politics are really getting in the way.

23. Work is harming my personal relationships.

24. We operate like a well-oiled machine.

25. We are outgrowing our internal systems.

26. We have recently gone through an acquisition or will soon go through one.

27. We don't invest enough in training.

28. We have a lot of false starts.

29. "Shooting from the hip" isn't working anymore.

30. Margins are tighter than they were a year ago.

31. It's time our company grew up.

32. We are good at employee retention.

33. Our competitive differentiation is growing.

34. Our customers fully understand the value we give them.

35. We have recently gone through leadership succession or will soon go through it.

36. We'll fix the brand when we get to it.

37. Speed is more important than quality right now.

38. We can't keep up with staffing needs.

39. Employees are in sync with leadership here.

40. The loyalty of our customers continues to grow.

41. We're achieving our marketing objectives.

42. We're fully aligned on strategy.

43. Ready. Fire. Aim.

44. We're struggling to keep up with demand.

45. I'd rather spend money improving the product than improving the brand.

46. The marketplace has changed and we don't know our place in it.

47. We tend to over-think things.

48. Our growth is outpacing our ability to maintain quality.

49. We embrace change.

50. Revenue is more important than profit right now.

51. Our company is embarking on uncharted territory.

52. We are constantly battling price pressure.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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