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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

Can’t find your company in the list below? Choose “other” and we’ll follow up with you for more details.

Have problems completing the survey? Email us at for assistance.

1. We're fully aligned on strategy.

2. Office politics are really getting in the way.

3. We're willing to take creative risks.

4. Employees are in sync with leadership here.

5. We are constantly battling price pressure.

6. Our competitive differentiation is growing.

7. It's time our company grew up.

8. We're just trying to survive.

9. Revenue is more important than profit right now.

10. We have recently gone through an acquisition or will soon go through one.

11. Our advertising creative has won industry awards.

12. Speed is more important than quality right now.

13. We are outgrowing our internal systems.

14. We are good at employee retention.

15. I'd rather spend money improving the product than improving the brand.

16. We can't keep up with staffing needs.

17. We're achieving our marketing objectives.

18. We have clearly defined marketing objectives.

19. The loyalty of our customers continues to grow.

20. We're more opportunistic than strategic.

21. The marketplace has changed and we don't know our place in it.

22. Our company is embarking on uncharted territory.

23. Our growth is outpacing our ability to maintain quality.

24. Margins are tighter than they were a year ago.

25. We can't seem to make a decision.

26. We have recently gone through a merger or will soon go through one.

27. We have a lot of false starts.

28. Ready. Fire. Aim.

29. We'll fix the brand when we get to it.

30. We're achieving our goals with increasing efficiency.

31. We don't invest enough in training.

32. I'm more bullish on our future than I was a year ago.

33. We are funding our marketing plan sufficiently.

34. I'm not sure what we stand for.

35. Our company is lost.

36. We need a new business model.

37. Our customers fully understand the value we give them.

38. We're struggling to keep up with demand.

39. We embrace change.

40. Work is harming my personal relationships.

41. There is a lot of gossip at work.

42. We operate like a well-oiled machine.

43. Our customers know what we stand for.

44. We're trying to be all things to all people.

45. I can't stop thinking about work when I go home.

46. We don't invest enough in R&D.

47. We're experiencing some internal discord.

48. We have recently gone through leadership succession or will soon go through it.

49. Workarounds are the only way to get things done around here.

50. We tend to over-think things.

51. "Shooting from the hip" isn't working anymore.

52. It's easy for prospects to tell us apart from other companies like us.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

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