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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

Can’t find your company in the list below? Choose “other” and we’ll follow up with you for more details.

Have problems completing the survey? Email us at for assistance.

1. It's time our company grew up.

2. We're fully aligned on strategy.

3. We are outgrowing our internal systems.

4. We're experiencing some internal discord.

5. Our customers know what we stand for.

6. We can't seem to make a decision.

7. Our competitive differentiation is growing.

8. I'm more bullish on our future than I was a year ago.

9. We're more opportunistic than strategic.

10. We can't keep up with staffing needs.

11. Employees are in sync with leadership here.

12. "Shooting from the hip" isn't working anymore.

13. Our customers fully understand the value we give them.

14. We are funding our marketing plan sufficiently.

15. We have recently gone through an acquisition or will soon go through one.

16. Office politics are really getting in the way.

17. Work is harming my personal relationships.

18. Our advertising creative has won industry awards.

19. Our company is lost.

20. We're achieving our marketing objectives.

21. We're just trying to survive.

22. We're struggling to keep up with demand.

23. We have a lot of false starts.

24. Revenue is more important than profit right now.

25. We'll fix the brand when we get to it.

26. The marketplace has changed and we don't know our place in it.

27. Workarounds are the only way to get things done around here.

28. We are good at employee retention.

29. We're achieving our goals with increasing efficiency.

30. We are constantly battling price pressure.

31. We're trying to be all things to all people.

32. We tend to over-think things.

33. Margins are tighter than they were a year ago.

34. Speed is more important than quality right now.

35. Our company is embarking on uncharted territory.

36. The loyalty of our customers continues to grow.

37. We operate like a well-oiled machine.

38. We don't invest enough in training.

39. We have recently gone through leadership succession or will soon go through it.

40. Our growth is outpacing our ability to maintain quality.

41. There is a lot of gossip at work.

42. Ready. Fire. Aim.

43. I'm not sure what we stand for.

44. I'd rather spend money improving the product than improving the brand.

45. We have recently gone through a merger or will soon go through one.

46. We're willing to take creative risks.

47. We embrace change.

48. We don't invest enough in R&D.

49. We need a new business model.

50. It's easy for prospects to tell us apart from other companies like us.

51. We have clearly defined marketing objectives.

52. I can't stop thinking about work when I go home.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

One or more fields above need your attention, please correct any issues and submit again.