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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

Can’t find your company in the list below? Choose “other” and we’ll follow up with you for more details.

Have problems completing the survey? Email us at for assistance.

1. Our company is embarking on uncharted territory.

2. We don't invest enough in training.

3. We have clearly defined marketing objectives.

4. We tend to over-think things.

5. We are constantly battling price pressure.

6. We can't seem to make a decision.

7. We're achieving our goals with increasing efficiency.

8. We're fully aligned on strategy.

9. It's time our company grew up.

10. We can't keep up with staffing needs.

11. It's easy for prospects to tell us apart from other companies like us.

12. The marketplace has changed and we don't know our place in it.

13. I'm not sure what we stand for.

14. The loyalty of our customers continues to grow.

15. We operate like a well-oiled machine.

16. Our customers fully understand the value we give them.

17. Ready. Fire. Aim.

18. We are good at employee retention.

19. We have a lot of false starts.

20. We're achieving our marketing objectives.

21. We're experiencing some internal discord.

22. We are funding our marketing plan sufficiently.

23. We're trying to be all things to all people.

24. We don't invest enough in R&D.

25. We embrace change.

26. We need a new business model.

27. Office politics are really getting in the way.

28. Our growth is outpacing our ability to maintain quality.

29. I can't stop thinking about work when I go home.

30. Margins are tighter than they were a year ago.

31. We have recently gone through a merger or will soon go through one.

32. I'd rather spend money improving the product than improving the brand.

33. We are outgrowing our internal systems.

34. We're struggling to keep up with demand.

35. Speed is more important than quality right now.

36. Our competitive differentiation is growing.

37. "Shooting from the hip" isn't working anymore.

38. I'm more bullish on our future than I was a year ago.

39. There is a lot of gossip at work.

40. We have recently gone through leadership succession or will soon go through it.

41. We're just trying to survive.

42. Work is harming my personal relationships.

43. We're willing to take creative risks.

44. Our advertising creative has won industry awards.

45. Revenue is more important than profit right now.

46. We'll fix the brand when we get to it.

47. We're more opportunistic than strategic.

48. Employees are in sync with leadership here.

49. Our customers know what we stand for.

50. We have recently gone through an acquisition or will soon go through one.

51. Our company is lost.

52. Workarounds are the only way to get things done around here.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

One or more fields above need your attention, please correct any issues and submit again.