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Momentum for stalled, stuck, and stale industries.


All successful organizations must navigate their way through the Disruption Cycle, but few understand the dangerous internal dynamics that can keep them from maintaining momentum. This confidential 5-minute assessment (based on research conducted among thousands of companies) can diagnose your company’s trajectory and give you a sense of what factors are helping, or hindering, your momentum.

Can’t find your company in the list below? Choose “other” and we’ll follow up with you for more details.

Have problems completing the survey? Email us at for assistance.

1. The loyalty of our customers continues to grow.

2. I'm not sure what we stand for.

3. Margins are tighter than they were a year ago.

4. We are funding our marketing plan sufficiently.

5. "Shooting from the hip" isn't working anymore.

6. We are good at employee retention.

7. We're fully aligned on strategy.

8. Our customers fully understand the value we give them.

9. Revenue is more important than profit right now.

10. Our customers know what we stand for.

11. We're willing to take creative risks.

12. Our company is lost.

13. Employees are in sync with leadership here.

14. We don't invest enough in R&D.

15. We tend to over-think things.

16. We have a lot of false starts.

17. We operate like a well-oiled machine.

18. We need a new business model.

19. Office politics are really getting in the way.

20. Our company is embarking on uncharted territory.

21. We don't invest enough in training.

22. We're more opportunistic than strategic.

23. I'd rather spend money improving the product than improving the brand.

24. Speed is more important than quality right now.

25. We embrace change.

26. We are outgrowing our internal systems.

27. We have clearly defined marketing objectives.

28. The marketplace has changed and we don't know our place in it.

29. We're experiencing some internal discord.

30. We're trying to be all things to all people.

31. We're just trying to survive.

32. We're achieving our goals with increasing efficiency.

33. Our advertising creative has won industry awards.

34. It's time our company grew up.

35. We have recently gone through leadership succession or will soon go through it.

36. Our growth is outpacing our ability to maintain quality.

37. We can't seem to make a decision.

38. Work is harming my personal relationships.

39. Our competitive differentiation is growing.

40. I'm more bullish on our future than I was a year ago.

41. We're achieving our marketing objectives.

42. I can't stop thinking about work when I go home.

43. It's easy for prospects to tell us apart from other companies like us.

44. We'll fix the brand when we get to it.

45. We're struggling to keep up with demand.

46. Ready. Fire. Aim.

47. We can't keep up with staffing needs.

48. There is a lot of gossip at work.

49. We are constantly battling price pressure.

50. We have recently gone through an acquisition or will soon go through one.

51. We have recently gone through a merger or will soon go through one.

52. Workarounds are the only way to get things done around here.

53. Of the options below, select one that most accurately describes your company today.

54. What one word sums up your biggest business challenge?

55. What do you fear most about the future of your company?

One or more fields above need your attention, please correct any issues and submit again.