1. We tend to over-think things.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
2. We are funding our marketing plan sufficiently.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
3. We're achieving our marketing objectives.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
4. The loyalty of our customers continues to grow.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
5. Ready. Fire. Aim.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
6. We operate like a well-oiled machine.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
7. It's easy for prospects to tell us apart from other companies like us.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
8. We have clearly defined marketing objectives.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
9. We're achieving our goals with increasing efficiency.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
10. We embrace change.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
11. We're experiencing some internal discord.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
12. We're fully aligned on strategy.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
13. Our competitive differentiation is growing.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
14. Our advertising creative has won industry awards.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
15. We can't seem to make a decision.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
16. The marketplace has changed and we don't know our place in it.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
17. We have a lot of false starts.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
18. We're willing to take creative risks.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
19. We're more opportunistic than strategic.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
20. I'm more bullish on our future than I was a year ago.
Strongly Agree
Somewhat Agree
Neutral
Somewhat Disagree
Strongly Disagree
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