Power Branding

By Steve McKee

Every one of the most successful companies in the world was once a mere startup. So what do they know that you don’t? Steve McKee exposes the hidden-in-plain-sight secrets of world-renowned brands, allowing businesses of all sizes to understand how to enhance their own growth strategies. Power Branding will enlighten, encourage and empower you not only to do things differently, but to change the way you think about how to generate healthy, consistent growth.

 

 

 

“In Power Branding Steve McKee delivers a knockout that should be mandatory reading in every business school in America. This is now the definitive book on modern branding.”
—Jay Baer, New York Times bestselling author of Youtilty

“Most business books these days either rehash the same themes or merely validate what you already know. It’s refreshing to read Power Branding and be able to apply so many things both your customers and marketing team will appreciate.”
—Jay Steinfeld, CEO/Founder, Blinds.com

“Any business, regardless of size or scope, will gain a lifetime of practical value from the lessons in Power Branding.”
—John Jantsch, author of Duct Tape Marketing

“Another book on branding? No. This is not just another book on branding. Steve McKee walks readers through the who, what, how, where and when to help business leaders and marketers get their brand on track. He even includes the “whoops” so we can learn from others’ mistakes. This is an important read full of practical examples for businesses small and large.”
—Lisa Gerber, Big Leap Creative