Book Review

Power Branding: Leveraging the Success of the World’s Best Brands

By Steve McKee
book-power-branding-cover
Who should read this book:

Power Branding is for those in the trenches looking for the definitive field guide to branding and marketing. PB outlines the best-in-class, and often counterintuitive, tactics used by the world’s top brands.

“Patents expire, software ages, buildings crumble, roofs leak, machines break, and trucks wear out. But a well-managed brand can increase in value year after year after year.” (We’re quoting ourselves here.) To drive home our point: “Of all the assets a company owns, its brand is the single most valuable,” Steve McKee, our agency’s co-founder, writes in Power Branding: Leveraging the Success of the World’s Best Brands. A strong brand is what compels a hungry consumer to drive through the golden arches while passing by its royal competitor (or vice versa), and also why you know exactly which fast food chains we’re talking about. But neither of those burger behemoths started out as a household name. Their success can be attributed to an unwillingness to blindly follow conventional marketing wisdom.

Power Branding is not conventional. But it has proven to be wise. We’ve taken both the successes and stumbles of some of the world’s best and biggest brands and boiled them down to simple but powerful principles you can follow to give your own company a competitive advantage. Each chapter is a refreshingly succinct nugget of insight that we practice every day, with every one of our clients. Some you’ll use, some you won’t, but the ones you implement in your own business will help you muscle your way to the top of your customer’s mind and into their hearts.

Who should read this book:

Power Branding is for those in the trenches looking for the definitive field guide to branding and marketing. PB outlines the best-in-class, and often counterintuitive, tactics used by the world’s top brands.

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