Creative Confidence: Unleashing the Creative Potential Within Us All

We don our hats early on in life. ‘Athletic.’ ‘Book Worm.’ ‘Musical.’ They’re labels that tell us what we’re good or bad at and begin to pave the path we’re supposedly destined to follow. We grow up believing we’re either creative or uncreative. At McKee Wallwork, we’d tell you we think that’s a load of hooey.

So would the authors of Creative Confidence. Like us, they believe that everyone is born creative. Didn’t we all used to scribble with confident passion? As children, didn’t we all lose ourselves in imaginary worlds or pester adults with our incessant inquisitiveness? This book is a guide to help you reconnect to what, at one time, you approached fearlessly. It lays out four fears that keep you from exercising your creative muscles, then helps you recognize the small things around you that can lead to bigger changes.

Written by the founders of global design-think company IDEO and Stanford University’s design school, this book provides unique approaches to creative thinking, tips for collaborating, and offers real examples of breakthrough innovations that started small yet propelled success.

At McKee, ‘Creative’ isn’t a department. It’s who we are. And by re-learning how to tap into your own creativity, you and your business can both become who you’re designed to be (labels be damned).