When Growth Stalls
By Steve McKee
By Steve McKee
At some point in almost every organization’s life cycle, growth stalls. Determined to find out why, Steve McKee embarked on a five-year research journey examining more than 700 corporations, many which had at one time been among the country’s fastest growing companies. The research yielded hard-won lessons and perspectives from executives who have lived on the front lines of real-life growth crises.
Through fascinating case studies and analysis, When Growth Stalls surfaces the seven characteristics that commonly correlate with stalled growth. The book also explains what steps leaders need to take to return to the growth curve. When Growth Stalls makes the compelling case that regardless of what’s going on outside of an enterprise, it’s what’s inside that counts.
“Both readable and wise—a rare combination—this book will be a welcome counselor to both the CMO and CEO as they look to build and nurture their most important asset—their company’s brand.”
—Jon Iwata, SVP, Marketing and Communications, IBM
“Don’t be fooled by the title – this book isn’t just for stalled companies. McKee covers important principles that all companies should be thinking about, especially new or fast-growing companies.”
—Tony Hsieh, CEO, Zappos.com
“Is there a doctor in the house? Steve McKee is good for what ails today’s companies in search of growth. He’s been through it, and he has isolated the key symptoms that hold companies back.”
—Rance Crain, President, Crain Communications and Editor-in-Chief, Advertising Age
“For any executive or business leader, the timing of When Growth Stalls couldn’t be more perfect. McKee provides specific strategies, examples, and ideas for improving and maintaining growth, especially in turbulent times.”
—Tina Sampson, Vice President of Sales and Marketing, Gaylord National Resort and Convention Center