Internal Factor


The key to growth, and the first thing to go.

Common responses relating to alignment:

“We’re not fully aligned on strategy.”
“We’re experiencing internal discord.”
“We don’t have clearly defined marketing objectives.”
“We don’t operate like a well-oiled machine.”
“We tend to overthink things.”
“We struggle to make a decision.”

Of the four factors most closely correlated with the growth of a company, alignment is perhaps the most important, and the most fragile. It often goes overlooked by corporate leaders, sometimes intentionally. If your team isn’t aligned, it doesn’t matter how good your strategy is. It won’t get executed.

How aligned are you?

In less than five minutes, we can get a quick read on how your internal alignment stacks up against thousands of other businesses.