Internal Factor


Keeping the main thing the main thing.

Common responses relating to focus:

“Our competitive differentiation is shrinking.”
“The loyalty of our customers is declining.”
“It’s difficult for prospects to tell us apart from other companies like us.”
“We don’t know our place in the market.”

Companies tend to lose their focus either through hubris, overreaching because they believe they can do no wrong, or by responding to a changing marketplace by losing sight of what makes them distinct. Either way, it’s one of the main culprits of internal discord and stagnation.

How focused are you?

In less than five minutes, we can get a quick read on how your brand’s focus stacks up against thousands of other businesses.