Internal Factor
Consistency
Form, then speed.
Common responses relating to consistency:
“We’re not achieving our marketing objectives.”
“We’re achieving our goals with decreasing efficiency.”
“We have a lot of false starts.”
“We’re more opportunistic than strategic.”
When things go south, companies may start to cut corners where they previously wouldn’t or look for silver bullet solutions where they shouldn’t. But jumping from one idea to another is never a good idea. Every time you start over, you’re starting over.
How consistent is your brand?
In less than five minutes, we can get a quick read on how your brand’s consistency stacks up against thousands of other businesses.
