Good Strategy/Bad Strategy: The Difference and Why It Matters

Good strategy is the backbone of a growing, thriving business. It’s how we at McKee Wallwork navigate our own business challenges, and it’s our square one when tackling the business obstacles of our clients. However, execution and objectives are often mistaken for strategy. If your strategy is off, you might as well throw your executions out the window. But what is good strategy? How do you know if the strategy you’re applying is going to take you down the path to success, or to inescapable failure?

In this book, UCLA professor and business consultant Richard Rumelt spells out the elements of both good and bad strategy and gives you clear tools to implement (or avoid) each, using real-life examples from brands big and small, economics and finance, technology, and history to show how his lessons are applied in the world. He shares his own stories from the classroom to guide you into understanding how to see the real insights of business situations and how to approach them.

This book is on our own shelves, well-worn, dog-eared, and filled with highlights and scribbled notes. Its kernels of wisdom are woven into our own language and used every single day by our people. We’d love to use what we’ve learned from its pages (and from our own applications) to help you tackle what’s impeding your own growth. In the meantime, Good Strategy/Bad Strategy will give you a fresh and unexpected perspective on strategy, and how to hone yours into good.