“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”—Groucho Marx
Our co-founder, Steve McKee, and our president, Jonathan David Lewis, have compiled their knowledge and experience into three books. Books that will empower readers not only to do things differently, but to change the way they think about how to best generate healthy, consistent growth for their companies. These books could become your company’s best friends. Bonus: they won’t drool on your keyboard.
Brand vs Wild
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have discovered ways to thrive in harsh environments for millennia. Brand vs Wild combines the latest in survival psychology with more than a decade of proprietary research into the factors that cause companies to lose their way, forming a survival guide for traversing the choppy and unforgiving waters of commerce.
Power Branding
Every successful corporation began as a mere startup. Power Branding, by Steve McKee, explains how some companies keep growing while others seem to tread water. Power Branding will empower readers not only to do things differently, but to change the way they think about how to best generate healthy, consistent growth for their companies.
The Right Way of Death
Great strategy should lead to great application. MW+C’s decade of experience with national leaders in the funeral service category led to our first industry-specific guidebook, The Right Way of Death. It takes the hard-earned truths behind our research and experience and applies them as specific advice for today’s mortuary owners. It’s a guidebook for morticians…but it’s really a resource for every company grappling with its own mortality.
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