Brand vs Wild
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have discovered ways to thrive in harsh environments for millennia. Brand vs Wild combines the latest in survival psychology with more than a decade of proprietary research into the factors that cause companies to lose their way, forming a survival guide for traversing the choppy and unforgiving waters of commerce.
Every successful corporation began as a mere startup. Power Branding, by Steve McKee, explains how some companies keep growing while others seem to tread water. Power Branding will empower readers not only to do things differently, but to change the way they think about how to best generate healthy, consistent growth for their companies.