People
Eric
Layer
Eric is the oldest millennial you'll ever meet.
Eric is our resident expert in turning our agency’s theory and research into proven results. He’s cut his teeth in communications offices at the White House and on Capitol Hill, where his PR work landed front-page stories in The Wall Street Journal, The New York Times, and other national publications. His first book, The Right Way of Death, is a guidebook for morticians, but it’s really a resource for every company grappling with its own mortality. Eric has honed similar expertise by guiding his clients through turbulent waters in industries as diverse (and disrupted) as finance, construction, and manufacturing. Eric’s commitment to getting the job done extends beyond his work for his clients. When he’s not hard at work crafting business strategy and helping companies build resilience, he’s building stuff with his hands and spending time with his wife and two sons.
Authored Articles
The Brand of an Industry
Focus.
How to Boost Pre-Need Sales with the Coffee Can Test
Case Studies
Reviving a Dying Industry
Redefining Money
Refreshing a winning position.
Reimagining a challenger brand
Great strategy should lead to great application. MW+C’s decade of experience with national leaders in the funeral service category led to our first industry-specific guidebook, The Right Way of Death. It takes the hard-earned truths behind our research and experience and applies them as specific advice for today’s mortuary owners. It’s a guidebook for morticians…but it’s really a resource for every company grappling with its own mortality.
