The Brand of an Industry
How to Boost Pre-Need Sales with the Coffee Can Test
Great strategy should lead to great application. MW+C’s decade of experience with national leaders in the funeral service category led to our first industry-specific guidebook, The Right Way of Death. It takes the hard-earned truths behind our research and experience and applies them as specific advice for today’s mortuary owners. It’s a guidebook for morticians…but it’s really a resource for every company grappling with its own mortality.