French Funerals & Cremations | YODO
French Funerals & Cremations, the largest and oldest funeral service company in New Mexico, was facing a series of challenges. No one wants to think about death, national trends show declining interest in traditional funerals, and funeral care is way behind the technological curve. As a result, French’s sales were in decline.
So, how can a brand in a no-interest category win when all the trends are working against it? By reinventing the category.
First, we created an angel investor-funded tech startup to move French’s offline operations online, leading the entire industry into the 21st century.
Then we rebranded French and launched a campaign including show-stopping outdoor boards, a first-in-the-market digital campaign, and next-level social media.
And we’re filming a TV pilot with a commitment from PBS for distribution.
Within days of the campaign’s launch, the local media took note and extended our reach via a variety of on-air segments and articles. French’s Facebook following increased by 63.94% and impressions grew 319.84%. And sales have bucked industry trends with consistent month-over-month gains.
It’s time to breathe in. It’s time to breathe out. It’s time to breathe easy.View Work
Inspired by Kids
St. Louis Children’s Hospital is dedicated not only to healing children’s ailments, but to healing what those ailments interrupt: their childhood.View Work
Building brands is always challenging. Branding something that doesn’t yet exist can get really exciting.View Work
Building a strong identity for a brand is never easy. But it’s those rare, especially tricky cases that really get our creative juices flowing.View Work