International Paper | Senseless Robot
Can something mindless create unique art? International Paper didn’t become the largest paper and packaging company in the world by thinking small. To reach the uber-creative designers at the HOW Design Conference, we got uber-creative ourselves.
As the world moves to digital, most great ideas still start on paper. So what happens when something digital returns to paper? Meet Senseless Robot, the random-graffiti-art-creating robot that stole the show. Attendees could enter to win art created by the robot by posting a photograph of the booth on Instagram. It worked. So well, in fact, that Instagram shut down our feed for having too much activity. No worries, though. Twitter substituted just fine.
Heritage Home Healthcare & Hospice
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