International Paper | Senseless Robot

Can something mindless create unique art? International Paper didn’t become the largest paper and packaging company in the world by thinking small. To reach the uber-creative designers at the HOW Design Conference, we got uber-creative ourselves.

As the world moves to digital, most great ideas still start on paper. So what happens when something digital returns to paper? Meet Senseless Robot, the random-graffiti-art-creating robot that stole the show. Attendees could enter to win art created by the robot by posting a photograph of the booth on Instagram. It worked. So well, in fact, that Instagram shut down our feed for having too much activity. No worries, though. Twitter substituted just fine.

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