Insights

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What Healthy Companies Worry About

Based on our firm’s new research, what you worry about may say more about the health of your company than you realize.

SmartBrief on Leadership

You’re a chef, not a chemist

As business leaders, we’re chefs, not chemists. Our task is to make something of the tools and ingredients available to us — nothing more and nothing less.

SmartBrief on Leadership

How broken is your business model?

While the winds of change have always been unrelenting, never before have they created such noticeable gusts.

Forbes

The Gap Between Truth And Proof

Modern marketing has experienced a fundamental shift from an emphasis on creativity and insight to an obsession with efficiency and marketing attribution.

Talent Zoo

You’re Either Hiring for Culture, or Against It

An organization that lacks a single point everyone can agree on isn’t diverse, it’s divided.

Podcast Roundup

Listen in as our President, Steve McKee, chats with the Smart People Podcast about being stalled, stuck or stale and Jeffery Shaw at the Creative Warriors Podcast on the role of affection
in branding.

SmartBrief on Leadership

6 Words That Will Get You Unstuck

Fixing what’s broken is your job. The question is whether (and to what extent) it’s your burden.

Talent Zoo

What Should Data Mean to a Marketer?

There’s a well-known disclaimer in the investment business: “Past performance is no guarantee of future results.”