INSIGHTS

SmartBrief on Leadership

No more onboarding

When you’re in the deep, however, there’s nothing to do but sink or swim.

SmartBrief on Leadership

Businesses that tighten up get hurt

There’s no shortage of things to tense up about these days. But as every skier will tell you, it’s when you tighten up that you get hurt.

How to Cut Your Ad Budget

While fearfulness doesn’t make for good management, preparedness does.

SmartBrief on Leadership

The power of a singular strategic objective

What sets objectives apart from strategies? What makes strategies different from tactics? And where do goals fit in, for that matter?

SmartBrief on Leadership

A new take on planned obsolescence

What is it that’s producing your livelihood today? No matter how inventive or productive it is, you can be certain that it won’t be tomorrow.

SmartBrief on Leadership

The secret of great companies is chemistry, not alchemy

Alchemy makes for wonderful storytelling, but it takes good chemistry to make a great company.

SmartBrief on Leadership

AI vs. humans, part 1

You can never go wrong with humility, and things won’t always go right with humanity.

SmartBrief on Leadership

The dangers of strategy myopia

To prevent strategy myopia, we must keep one eye on what’s in front of us and another on the horizon. There’s always a new day on the other side.