SmartBrief on Leadership
Wanted: More Unicorns
Nobody is going to admit that they don’t have the will or ability to fix things. Yet few do.
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Desperate times and double measures
Take a deep breath and a double measure. You may not get a second whack.
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Stop walking on eggshells
If we leave them laying around, they’ll make chickens of us all.
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“We” are the problem
An accountable “me” beats an ambiguous “we” any day of the week.
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Creative destruction: Eat or be eaten
Who eats and who gets eaten is never a foregone conclusion.
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Market Like an Investor
Everything I know about marketing I learned from financial planners.
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Focus.
Carving out a prestigious niche clientele doesn’t have to start with counting zeros.
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You’ll never get there
Never getting “there” isn’t a failure. Not trying is.
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