SmartBrief on Leadership
Stop walking on eggshells
If we leave them laying around, they’ll make chickens of us all.
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“We” are the problem
An accountable “me” beats an ambiguous “we” any day of the week.
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Creative destruction: Eat or be eaten
Who eats and who gets eaten is never a foregone conclusion.
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Market Like an Investor
Everything I know about marketing I learned from financial planners.
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Focus.
Carving out a prestigious niche clientele doesn’t have to start with counting zeros.
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You’ll never get there
Never getting “there” isn’t a failure. Not trying is.
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Management by contention doesn’t work
Contentiousness may make for good TV, but not for good business.
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How to mix business and politics (if you must)
Good intentions don’t justify bad strategy.
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