The Brand of an Industry
Just like a company’s, an industry’s brand can be an asset or a liability.
Read MoreReinventing
Death
Death Care is in trouble.
But we don’t believe the answer is to hunker down and hope for the best. No, we believe the answer is to realign the business model to a new generation.
Over the last decade McKee Wallwork & Co. has conducted significant market research among thousands of companies nationwide, resulting in three books and hundreds of articles and speeches. Our proprietary research contributed to our ongoing business revitalization effects in many industries, including death care, where we have worked to rejuvenate or reinvent companies across the category – from our role in a groundbreaking national consumer segmentation study, to developing Passare.com, to repositioning ClaimCheck, to reinvigorating French Funerals & Cremations, and more.
We’d like to invite you to take our proprietary survey based on research conducted among hundreds of companies and get a sense of what may be hindering your growth efforts.
Experience
Insights
Funeral Home Websites Can Add to People’s Grief
Good websites, like good funeral directors, practice restraint.
Read MoreHow to Go Out of Business
If you want to go out of business, keep doing what you’re doing.
Read MoreHow to Make a Cemetery Relevant in 2019
The fundamental truth is that grief requires memorialization.
Read MoreHow to Boost Pre-Need Sales with the Coffee Can Test
Do your marketing efforts pass the coffee can test?
Read MoreInnovation When Your Job is On the Line
You’re not the problem. You’re the solution.
Read MoreHow to Take Advantage of Grieving People
Picture this: a used car salesman for the bereaved.
Read MoreWhy isn’t my Paid Search Working?
Firms of all sizes in all industries are using paid search successfully—including your competitors.
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