How disrupted are you?
For over a decade, McKee Wallwork and Company has been a leader and innovator in death care. The firm’s groundbreaking national market research is to this day the definitive consumer segmentation study on funeral care. On the creative front, MW+C was behind breakthrough work including the inception of Passare, “Scatter Day,” YODO, and the documentary The Empty Chair. MW+C has served as the agency of record for leading funeral homes, cemeteries, and death care brands from coast to coast. In addition, the firm’s robust research arm is responsible for developing the Death Care Disruption Index in partnership with Selected Independent Funeral Homes, and the Death Care Genogram in partnership with Passare. MW+C’s decade of experience with national leaders in the funeral service category led to our first industry-specific guidebook, The Right Way of Death, authored by partner Eric Layer.
REVIVING A Dying Industry
The funeral business isn’t what it used to be. We’re helping define what it’s becoming.
Reengaging a scary topic
To communicate a tough, yet important, topic, we used three tried and true principles of marketing.
The Brand of an Industry
Just like a company’s, an industry’s brand can be an asset or a liability.Read More
Funeral Home Websites Can Add to People’s Grief
Good websites, like good funeral directors, practice restraint.Read More
How to Go Out of Business
If you want to go out of business, keep doing what you’re doing.Read More
How to Boost Pre-Need Sales with the Coffee Can Test
Do your marketing efforts pass the coffee can test?Read More
Innovation When Your Job is On the Line
You’re not the problem. You’re the solution.Read More
How to Take Advantage of Grieving People
Picture this: a used car salesman for the bereaved.Read More
Why isn’t my Paid Search Working?
Firms of all sizes in all industries are using paid search successfully—including your competitors.Read More
Is my Paid Search Manager Really a PPC Expert?
There is an abundance of so-called PPC experts.Read More