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Reorienting Outlooks on Tourism

Albuquerque is the biggest city in New Mexico, full of diverse people and an even more diverse list of things to do. With 310 days of sunshine and cuisine you can’t find anywhere else, taking a trip here is a no-brainer. But you have to know it’s there, first. We teamed up with Visit ABQ, Albuquerque’s premier destination organization, to entice travelers to visit Albuquerque and change their perspective through their experiences there.

We showcased the city’s many unique characteristics in our Change Your Perspective video, which received more than 140,000 views and 3,525 shares within days of its release. A stunt in rainy Seattle with accompanying billboards tempted those tired of the gloom to Fly to Sunshine on direct flights to Albuquerque. Together with viewfinders equipped with 3D videos and a multi-faceted airport display, magazine messaging and website, tourists with a thirst for something different discovered there’s a whole new world in this mid-sized Southwest city.

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