Mr. Rooter Plumbing | Courtesy or Else Training Video
Clichés exist in every category whether it’s shimmering cars on exotic roadways in automotive ads, or smiling patients holding hands with physicians in healthcare marketing. The same can be said of internal communications, where insecurity, low budgets and lack of vision hamper quality work.
Mr. Rooter, one of the largest plumbing franchises in the nation, believes culture and process are part and parcel of its success. So when we recommended a drastically different approach to training its plumbing technicians, several alarm bells went off. How will the employees and franchisees take humor? Is it even possible to entertain while educating? What is the ROI on a training video?
But tough questions never stopped the forward-thinking company before, and after a little more discussion, everyone was on board. And that’s when we embarked on a journey to create an industry-leading, expectation-busting training video.
Training Video Trailer
Our work for Rehrig Pacific led us to realize that it’s not just what Rehrig makes, but what they know that sets them apart.View Work
No one wants to think about it. Even though they should.View Work
Refreshing a winning position
To communicate a tough, yet important, topic, we used three tried and true principles of marketing.View Work
Refreshing a winning position.
There are approximately 3,587,942 DIY videos (give or take) on YouTube on how to fix plumbing problems.View Work