Department of Health | Dejelo Ya
When an agency created a multi-cultural campaign five years ago, they would have concepted in English then translated it into another language.
Welcome to 2015.
Living in one of a handful of minority-majority states, the New Mexico Department of Health challenged us to reach the 1/3 of the population that speaks primarily or exclusively Spanish in the home and are statistically less likely to ask for help with tobacco addiction.
Enter the Dejelo Ya campaign. Concepted in Spanish, culturally relevant, and a first of it’s kind in the nation. Just ask the U.S. Centers for Disease Control, which was so impressed it requested a private briefing on the campaign.
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CASE STUDY
The Heart Center
To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration.
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Dion’s Pizza 4D Branding
Dion’s isn’t just everyone’s favorite pizza chain. It’s the place to share moments and memories with your loved ones.
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Mariposa
Mariposa came roaring back to life. Even as home sales languished in the rest of New Mexico, Mariposa sold an unprecedented 67 homes in a matter of months.
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Hammermill Paper
How do you make a splash for a paper company at the largest consumer electronic tradeshow in the world? Shred the evidence.
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