CASE STUDY
St. Louis Children’s Hospital
Until a child is sick, a parent pays little attention to which hospital they should rely upon.
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Department of Health NM
Dejelo Ya
Living in one of a handful of minority-majority states, the New Mexico Department of Health challenged us to reach the 1/3 of the population that speaks primarily or exclusively Spanish in the home and are statistically less likely to ask for help with tobacco addiction.
Enter the Dejelo Ya campaign. Concepted in Spanish, culturally relevant, and a first of it’s kind in the nation. Just ask the U.S. Centers for Disease Control, which was so impressed it requested a private briefing on the campaign.
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CASE STUDY
Change Your Perspective
We teamed up with Visit Albuquerque to showcase the cool, quaint, unique city of Albuquerque.
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Pimentel & Sons Guitarmakers
As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.
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REAPPRAISING A Retail Footprint
Fred Meyer Jewelers used to be found in the mall. Now it’s found near the produce section. Not an easy transition.
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