CASE STUDY
Pimentel & Sons Guitarmakers
As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.
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Department of Health NM
Dejelo Ya
Living in one of a handful of minority-majority states, the New Mexico Department of Health challenged us to reach the 1/3 of the population that speaks primarily or exclusively Spanish in the home and are statistically less likely to ask for help with tobacco addiction.
Enter the Dejelo Ya campaign. Concepted in Spanish, culturally relevant, and a first of it’s kind in the nation. Just ask the U.S. Centers for Disease Control, which was so impressed it requested a private briefing on the campaign.
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CASE STUDY
REAPPRAISING A Retail Footprint
Fred Meyer Jewelers used to be found in the mall. Now it’s found near the produce section. Not an easy transition.
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The Heart Center
To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration.
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Dion’s Pizza 4D Branding
Dion’s isn’t just everyone’s favorite pizza chain. It’s the place to share moments and memories with your loved ones.
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