CASE STUDY
Pimentel & Sons Guitarmakers
As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.
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Dion's Pizza 4D Branding
What's your slice?
If you’re familiar with In-N-Out Burger or Krispy Kreme, you can begin to understand the appeal of Dion’s Pizza. Over the course of three decades Dion’s developed a devoted following of passionate, loyal customers in its home state. As Dion’s expanded beyond its market, it was faced for the first time with introducing its restaurant experience to strangers in highly competitive food markets like Denver, Colorado.But it wasn’t enough to introduce the same interior design that made Dion’s successful at home, it was time to modernize their retail experience – all without losing what makes Dion’s special in the first place.
Enter 4-D Branding®, McKee Wallwork + Co.’s proprietary process for mapping a brand’s DNA then expressing it through the sight, sound, smell, texture, and time dimensions of the retail experience.
To map the DNA of Dion’s in-store experience, we partnered with industry-leading architectural firm Dekker Perich Sabatini to go back to Dion’s original restaurant vision: to create an environment that feels like home. But not just any part of home. Dion’s facilitates the same fun, laughter, connection, comfort, and conversations that fill the family kitchen every day.
To bring the “family kitchen” concept to life in a way that is relevant to each community Dion’s serves, we identified the second concept that is part and parcel of the Dion’s experience: at its core, Dion’s is bespoke. The concept of “bespoke” influenced every design decision, from an emphasis on avoiding faux materials, to the inclusion of as many local building materials from the surrounding community as possible. Dion’s even commissions local artists to create unique art.
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CASE STUDY
REAPPRAISING A Retail Footprint
Fred Meyer Jewelers used to be found in the mall. Now it’s found near the produce section. Not an easy transition.
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Department of Health NM
Dejelo Ya is a Spanish term meaning “stop it” – as in, stop smoking.
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The Heart Center
To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration.
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