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Momentum for stalled, stuck, and stale industries.

Much like the advertising industry, the death care industry as we know it is going through incredible change. Declining interest in traditional funerals and burial, a national workforce shortage, empty chapels, and aging technology all point toward a need for reinvention.

But most difficult of all, no one wants to think about death. To dispel the fear surrounding a topic as sensitive as death, we sought to stimulate conversations during the most difficult, yet natural, times to talk about it: the holidays.

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