CASE STUDY
St. Louis Children’s Hospital
Until a child is sick, a parent pays little attention to which hospital they should rely upon.
View WorkNo one wants to think about it.
Even though they should.
Much like the advertising industry, the death care industry as we know it is going through incredible change. Declining interest in traditional funerals and burial, a national workforce shortage, empty chapels, and aging technology all point toward a need for reinvention.
But most difficult of all, no one wants to think about death. To dispel the fear surrounding a topic as sensitive as death, we sought to stimulate conversations during the most difficult, yet natural, times to talk about it: the holidays.
CASE STUDY
Until a child is sick, a parent pays little attention to which hospital they should rely upon.
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We teamed up with Visit Albuquerque to showcase the cool, quaint, unique city of Albuquerque.
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As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.
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Fred Meyer Jewelers used to be found in the mall. Now it’s found near the produce section. Not an easy transition.
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