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St. Louis Children's Hospital | The Heart Center

To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration – and rhythm – of a song about hope and perseverance.

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Live Performance

The campaign culminated at the St. Louis Galleria where thousands of people were exposed to the song’s live debut performance. The celebratory atmosphere was enhanced by on-site radio DJ’s, giveaways, health screenings and a live performance by Erin Bode and her inspiration, little Katelyn Jackson.

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