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St. Louis Children's Hospital | The Heart Center


To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration – and rhythm – of a song about hope and perseverance.

Case Study Video

 

Live Performance

The campaign culminated at the St. Louis Galleria where thousands of people were exposed to the song’s live debut performance. The celebratory atmosphere was enhanced by on-site radio DJ’s, giveaways, health screenings and a live performance by Erin Bode and her inspiration, little Katelyn Jackson.


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