CASE STUDY
Pimentel & Sons Guitarmakers
As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.
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Hyundai Forklift
raising exceptions
Building a strong identity for a brand is never easy. But it’s those rare, especially tricky cases that really get our creative juices flowing.
After we shaped a new suite of ads for Hyundai Construction Equipment, we were asked to do the same for their sister division, Hyundai Forklift. Both fall within the Hyundai Heavy Industries brand, so they’re kind of like Chris and Liam Hemsworth: they come from the same cool family, but they play different roles.
The challenge came in preserving the unique strategy and style of the brand, while helping Hyundai Forklift speak with its own voice. Doing so required a thorough understanding of the nuances behind each division and their respective targets, represented in our new suite of ads for the fall season.
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CASE STUDY
REAPPRAISING A Retail Footprint
Fred Meyer Jewelers used to be found in the mall. Now it’s found near the produce section. Not an easy transition.
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Department of Health NM
Dejelo Ya is a Spanish term meaning “stop it” – as in, stop smoking.
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The Heart Center
To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration.
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