CASE STUDY
The Heart Center
To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration.
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Hyundai Forklift
raising exceptions
Building a strong identity for a brand is never easy. But it’s those rare, especially tricky cases that really get our creative juices flowing.
After we shaped a new suite of ads for Hyundai Construction Equipment, we were asked to do the same for their sister division, Hyundai Forklift. Both fall within the Hyundai Heavy Industries brand, so they’re kind of like Chris and Liam Hemsworth: they come from the same cool family, but they play different roles.
The challenge came in preserving the unique strategy and style of the brand, while helping Hyundai Forklift speak with its own voice. Doing so required a thorough understanding of the nuances behind each division and their respective targets, represented in our new suite of ads for the fall season.
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CASE STUDY
Dion’s Pizza 4D Branding
Dion’s isn’t just everyone’s favorite pizza chain. It’s the place to share moments and memories with your loved ones.
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Mariposa
Mariposa came roaring back to life. Even as home sales languished in the rest of New Mexico, Mariposa sold an unprecedented 67 homes in a matter of months.
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Hammermill Paper
How do you make a splash for a paper company at the largest consumer electronic tradeshow in the world? Shred the evidence.
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