CASE STUDY
St. Louis Children’s Hospital
Until a child is sick, a parent pays little attention to which hospital they should rely upon.
View WorkBuilding a strong identity for a brand is never easy. But it’s those rare, especially tricky cases that really get our creative juices flowing.
After we shaped a new suite of ads for Hyundai Construction Equipment, we were asked to do the same for their sister division, Hyundai Forklift. Both fall within the Hyundai Heavy Industries brand, so they’re kind of like Chris and Liam Hemsworth: they come from the same cool family, but they play different roles.
The challenge came in preserving the unique strategy and style of the brand, while helping Hyundai Forklift speak with its own voice. Doing so required a thorough understanding of the nuances behind each division and their respective targets, represented in our new suite of ads for the fall season.
CASE STUDY
Until a child is sick, a parent pays little attention to which hospital they should rely upon.
View WorkCASE STUDY
We teamed up with Visit Albuquerque to showcase the cool, quaint, unique city of Albuquerque.
View WorkCASE STUDY
As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.
View WorkCASE STUDY
Fred Meyer Jewelers used to be found in the mall. Now it’s found near the produce section. Not an easy transition.
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