Reinventing the Future

Building a brand is always challenging. But how do you brand something that doesn’t even exist yet?

You start with a vision. And, in this case, an abandoned old church. But before a single shovel touched dirt, we were tasked with building an identity that would create momentum and help turn Innovate ABQ’s vision into reality.

Now, what used to be a church has transformed into a game-changing economic development, and Innovate ABQ is already redefining the Albuquerque entrepreneurial ecosystem with its unique live-work-play environment designed to spark collaboration and thrust its city toward a prosperous future.