CASE STUDY
The Heart Center
To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration.
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International Paper
Revitalizing A Global Brand
Paper and robots.
How does a company with a 100+ year heritage in paper products stay relevant in an increasingly digital world? International Paper transformed its business model over a several-year period to do just that. Which meant that the brand had to evolve as well.
MWC developed a new global brand platform that was integrated into every facet of the company, including International Paper’s trade show presence. To introduce the revitalized IP brand to uber-creative designers at the HOW Design Conference, we got uber-creative. Recognizing that most design ideas still start on paper, we wanted to demonstrate what happens when something digital returns there.
Meet Senseless Robot, the random-graffiti-art robot that created stunning displays on IP poster paper. Attendees could enter to win posters created by the robot by posting a photograph of the IP booth on Instagram. It worked. So well, in fact, that Instagram shut down our feed for having too much activity. No worries, though. Twitter substituted just fine. And International Paper stole the show.
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CASE STUDY
Dion’s Pizza 4D Branding
Dion’s isn’t just everyone’s favorite pizza chain. It’s the place to share moments and memories with your loved ones.
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Mariposa
Mariposa came roaring back to life. Even as home sales languished in the rest of New Mexico, Mariposa sold an unprecedented 67 homes in a matter of months.
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Hammermill Paper
How do you make a splash for a paper company at the largest consumer electronic tradeshow in the world? Shred the evidence.
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