CASE STUDY
REAPPRAISING A Retail Footprint
Fred Meyer Jewelers used to be found in the mall. Now it’s found near the produce section. Not an easy transition.
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Pimentel &
Sons Guitarmakers
Pimentel & Sons is a small, family-owned business widely regarded as the world’s finest guitar makers. Ranging in price from $5,000 to $45,000, Pimentel guitars are made completely by hand and tailored specifically for each customer. As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.
But that doesn’t mean the company doesn’t have to raise its profile, particularly in an anemic economic environment that has narrowed the market for fine instruments that require an investment of tens of thousands of dollars. We helped Pimentel & Sons capture and share with the world the passion and attention to detail the brothers take in fashioning their guitars, so that they could continue their craft for another generation.
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CASE STUDY
Department of Health NM
Dejelo Ya is a Spanish term meaning “stop it” – as in, stop smoking.
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The Heart Center
To ensure our message resonated in the hearts of parents in St. Louis and the surrounding area, we used the actual heartbeat of a young patient as the inspiration.
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Dion’s Pizza 4D Branding
Dion’s isn’t just everyone’s favorite pizza chain. It’s the place to share moments and memories with your loved ones.
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