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Momentum for stalled, stuck, and stale industries.

Pimentel & Sons is a small, family-owned business widely regarded as the world’s finest guitar makers. Ranging in price from $5,000 to $45,000, Pimentel guitars are made completely by hand and tailored specifically for each customer. As a closely-held family company, Pimentel doesn’t have the mass-market resources to mass market its guitars—nor would it wish to.

But that doesn’t mean the company doesn’t have to raise its profile, particularly in an anemic economic environment that has narrowed the market for fine instruments that require an investment of tens of thousands of dollars. We helped Pimentel & Sons capture and share with the world the passion and attention to detail the brothers take in fashioning their guitars, so that they could continue their craft for another generation.

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